Phoenix Olivia
Marketing copy portfolio
I’m a marketing copywriter, with over 5 years experience specializing in email marketing, landing pages, social media posts, blogs and Meta ads for E-Com Brands.
My goal is to help the brands I work with increase their sales, strengthen customer loyalty, and turn clicks into consistent revenue with benefit driven copy that speaks directly to their audience’s pain points.
Emails
Purdys Chocolatier (Food)

Campaign purpose: To promote Canadian made chocolates to tourists.
Subject: Take a sweet taste of Canada home

Preview: Canadian treats made to share (or not)

Hero:
Gift a Taste of the True North

Body:
Looking for the perfect souvenir?

Our Canadian Collection of delicious chocolates make an exquisite gift.
Handcrafted in the heart of Vancouver, these delectable treats are a taste of Canadian artisanal chocolate in every bite.

CTA: Shop Now
Result: 42% open rate, 12% conversion rate
Kaplan MD (Skincare)

Campaign purpose: To promote the launch of a new product.
Subject: Your go-to solution for every skin emergency

Preview: For fast-acting, visibly clear results

Hero:
Skincare 911: Quick Fixes for Your Skin

Body:
Solve every skincare emergency effortlessly with our advanced, dermatologist-developed formulas.

Each drop delivers fast-acting, visible results.

From smoothing fine lines, to restoring hydration and brightening dull skin, there's a solution for every concern.

CTA: Shop the Solution
Result: 37% open rate, 13% conversion rate

Noted Aromas (Fragrance)

Campaign purpose: Promotional series to build brand awareness.
Subject: Yes to gorgeous fragrances

Preview: No to crazy prices

Hero:
Noted Aromas: High Quality Fragrances Without the Insane Price Tag

Body:
At Noted Aromas, we've kept it simple. Create fragrances people love, but without the inflated price tag.

We use high quality ingredients that hit all the right notes, and made it affordable.
Because smelling amazing shouldn't cost a fortune.

CTA: Shop Now
Result: 38% open rate, 11% conversion rate
Emails
Nutrigazm (Nutrition)

Campaign purpose: To promote a new product launch
Subject:
This is not your average protein powder

Preview:
Introducing Nutrigazm’s Chocolate Adaptogenic Superfood Protein Blend

Hero:
Indulge in Chocolate. Empower Your Body

Body:
Experience the fusion of rich chocolate flavor and potent nutrition with Nutrigazm's latest innovation.
Our Chocolate Adaptogenic Superfood Protein Blend is a powerhouse of 100% real food ingredients, adaptogens, and nootropics designed to support:
  • Sustainable energy levels
  • Enhanced focus and mental clarity
  • Optimal muscle recovery
  • Improved digestion and gut health
  • Radiant skin and overall vitality
A guilt-free way to nourish your body and satisfy your chocolate cravings.

CTA: Shop Now
Result:
38% open rate, 12% conversion rate
Tactical Elites (Survival)

Campaign purpose: To promote a new product launch
Subject:
The last rifle case you'll ever need

Preview:
Unmatched protection with the Titan Rifle Case

Hero:
The Titan: Engineered for Hell and Back

Body:
Your rifle deserves more than a basic case.
The Titan Rifle Case is built to handle the roughest conditions while keeping your firearm secure and ready for action.
With a crush-resistant shell, lock-ready latches and a waterproof seal, it’s the kind of protection you need when failure isn’t an option.

CTA: Shop Now
Result:
31% open rate, 9% conversion rate
Fuse Network (Fintech)

Campaign purpose: To promote their new blockchain ecosystem
Subject:
Build your app in the new economy of DeFi

Preview:
An ecosystem for the era of Web3 finance

Hero:
Web3 Integration as Easy as 1-2-3

Body:
If you're launching a Web3 product, you need a platform that offers more than vapourware and bloated gas fees.
Fuse Network gives you a complete toolkit to launch fast, scale with confidence, and maintain full control over your product.
Start on-chain payments, memberships, referrals and rewards right out of the box, with minimal fees.
CTA: Join the Ecosystem
Result: 21% open rate, 11% conversion rate
Ads
Brand: Noted Aromas (Fragrance)
Purpose: Build brand awareness

Love Fragrance but Not the Price Tag?
At Noted Aromas we design high quality fragrances that don't break the bank
We skipped the expensive marketing so we could focus on creating high quality fragrances and let our customers do the talking.
Shop Now
Brand: Bond Touch (Technology)
Purpose: New product launch

Long Distance Relationship Got You Down?
Bridge the gap with Bond Touch 4
The new long-distance bracelet that lets you send gentle human-like touches to your loved ones, when they're far from you. A simple tap sends a subtle vibration to your partner's bracelet to create a private moment of connection.
Explore Bond Touch
Brand: Purdys Chocolatier (Food)
Purpose: Valentine season launch
Cupid Can't Do All The Work
That's why there's Purdys Chocolates
Premium handcrafted chocolates, melting hearts
since 1907
Shop Canadian Made
Brand: Serious Tissues (Household)
Purpose: Build brand awareness
Serious About Saving the Planet?
Join the Serious Tissues revolution
Help save the environment when you shop our super soft, plush tissues made with 100% recycled paper.
Serious Tissues. Serious Impact
Shop Now
Landing Page - Purdys Chocolatier
Come Try our New Dubai Bark in Shop!
Come savour an unforgettable chocolate experience with our new Dubai chocolate bark. Inspired by the rich flavours of the Middle East, this mouthwatering treat, layers premium milk chocolate over a decadent pistachio and kataifi pastry centre.

This delicate handmade treat is cut fresh to order in select shops for a chocolate experience you won’t forget. A one-of-a-kind indulgence for those who appreciate the finer things in chocolate.
Shop Now
Blogs
Brand: Ventree Life (Nutrition)
Purpose: To create articles that help the brand grow as an authority in the nutrition space.
Why this Adaptogenic Elixir is Easily the Best Protein Powder for Weight Loss
Become a fat-melting machine with our new appetite suppressing protein shake

While many hype-fueled diets and fads have come and gone, there is still one consistent, reliable way for human beings to lose weight: eat less food.  Of course, that sounds a lot simpler than it actually is, since many of us are already grappling with a daily food addiction to highly processed and additive-filled foods. 
Why is it so easy to overeat sugary processed foods?
These foods do not contain sufficient nutrients to ever fully satiate the body. To make matters worse, even unprocessed foods (including raw fruits and vegetables) contain fewer vitamins and minerals than ever before, due to the soil depletion that has occurred over the last hundred years in North America. 
All of this translates to the consumption of fewer nutrients, leaving you feeling hungry. This, in turn, leads to excess eating.  At Ventree Life, we believe the solution to weight loss starts by providing the body with enough micro and macronutrients to stay fully satisfied, for longer periods of time. 
[blog article continues…]
Brand: Innovate Unchained (Fintech)
Purpose: To educate their audience on the Web3 space and AI integration
Securing the Decentralized Future: An Intersection of AI and Web3
AI can bring a fortified layer of security to the Web3 space but caution and vigilance for unintended pitfalls will need to be a critical considerations.
With the potential to transform business models across diverse sectors, Web3 technology changes the dynamics of internet use from being a space dominated by corporate-owned networks to one where control is in the hands of users.
Nonetheless, the evolution of Web3 technology is not without its challenges. As it stands, many Web3 services continue to struggle with issues related to centralization, raising concerns about censorship, data breaches, and security threats.
The concept of Web3 seeks to address these by creating a decentralized web where users are empowered with control over their data and online experiences.
Web3 is booming
One of the key indicators of the growing influence of Web3 is the surge in the number of active Web3 developers. From about 18,000 active developers in December 2021, the community has seen an influx of newcomers, with 60% starting their journey in 2021 and 20% being fresh joiners.
AI will play a critical role
This trend underscores the potential impact that advancing technologies like AI will have on the Web3 landscape. Artificial Intelligence (AI) and Machine Learning (ML) technologies are set to play pivotal roles in the ongoing development of Web3.
Here's how
With Web3’s decentralized network providing more security, privacy, and control to users, AI and ML technologies can harness these advantages to automate tasks, analyze data, and curate personalized experiences. However where AI really shows its strengths is in the realm of security.
AI can play a crucial role in auditing smart contracts and enhancing security in the Web3 space. By leveraging machine learning algorithms and automation, AI can analyze smart contracts and identify potential vulnerabilities that could lead to hacks. This proactive approach can help prevent future incidents like the $4 billion stolen last year.
[blog continues…]

Let's work together!
Good copy sells. Great copy sticks. Let’s make yours unforgettable.
Phoenix Olivia
Phone: +1 604 910 7474
Email: phoenixoliviacopy@gmail.com