Phoenix Olivia Kennedy
Copywriter | Digital Marketer
I’m a copywriter and digital marketer with over five years of experience crafting copy for email marketing campaigns, landing pages, websites. blogs, Meta ads, and B2B communication for businesses and lifestyle brands.
My goal is to help brands increase sales, strengthen customer loyalty, and drive measurable growth by leveraging the power of benefit-driven copy that speaks directly to the audience.
Emails
Purdys Chocolatier

Campaign purpose: To promote Canadian made chocolates to tourists.
Subject: Give the a taste of Canada

Preview: Handcrafted chocolates worth crossing the border for

Hero:
Gift a Taste of the True North

Body:
Some souvenirs get forgotten.

Ours get devoured.
Handcrafted in the heart of Vancouver, these delectable treats are a taste of Canadian artisanal chocolate in every bite.

CTA: Shop Now
Result: 42% open rate, 2.5% conversion rate
Kaplan MD

Campaign purpose: To promote the launch of a new skincare product.
Subject: Your go-to solution for every skin emergency

Preview: For fast-acting, visibly clear results

Hero:
Skincare 911: Rapid Rescue for Your Skin

Body:
Solve every skincare emergency fast with our advanced, dermatologist-developed formulas.

Each drop delivers fast-acting, visible results in minutes.

From smoothing fine lines, to restoring hydration and brightening dull skin, there's a solution for every concern.

CTA: Shop the Solution
Result: 37% open rate, 2.5% conversion rate

Noted Aromas

Campaign purpose: Promotional series to build brand awareness.
Subject: Smell expensive. Pay less 🤫

Preview: Premium fragrances without the luxury markup

Hero:
High-Quality Scents Without the Hefty Price Tag

Body:
At Noted Aromas, we've kept it simple. Create fragrances people love, but without the inflated price tag.

We use high quality ingredients that hit all the right notes, and made it affordable.
Because smelling amazing shouldn't cost a fortune.

CTA: Shop Now
Result: 38% open rate, 3% conversion rate
Nutrigazm

Campaign purpose: To promote a new product launch
Subject:
Finally, a protein powder you’ll crave

Preview:
Dark chocolate decadence meets adaptogenic science

Hero:
Indulge in Chocolate. Empower Your Body

Body:
Most protein powders taste like punishment.
Our Chocolate Adaptogenic Superfood Protein Blend isn’t one of them.
Rich, creamy, and unapologetically indulgent, every sip is packed with 100% real-food nutrition.
Adaptogens to balance stress, nootropics to sharpen focus, and superfoods to keep energy steady long after your glass is empty.
  • All day energy without jitters
  • Enhanced focus and mental clarity
  • Fast muscle recovery
  • Improved digestion and gut health
  • Radiant skin
Formulated for people who demand both performance and flavor.

CTA: Shop Now
Result:
42% open rate, 3% conversion rate
Tactical Elites

Campaign purpose: To promote a new product launch
Subject:
The last rifle case you'll ever need

Preview:
Unbreakable, waterproof, mission-ready

Hero:
The Titan: Engineered for Hell and Back

Body:
Your rifle deserves more than a basic case.
The Titan Rifle Case is built to handle the roughest conditions while keeping your firearm secure and ready for action.
With a crush-resistant shell, lock-ready latches and a waterproof seal, it’s the kind of protection you need when failure isn’t an option.

CTA: Shop Now
Result:
39% open rate, 2.5% conversion rate
Fuse Network

Campaign purpose: To promote their new blockchain ecosystem
Subject:
Build your app in the new economy

Preview:
Launch faster, scale smarter

Hero:
Web3 Integration as Easy as 1-2-Go
Body:
The Web3 space is full of vague promises and vaporwear.
Fuse Network changes that.
It’s the blockchain ecosystem built for builders and gives you a complete toolkit to launch faster, scale smarter, and stay in control of your product.
From on-chain payments to loyalty rewards, and membership systems, Fuse lets you deploy in minutes, with minimal fees and zero bloat.
Web3 innovation doesn't need to be complicated. It should be seamless and with Fuse Network, it finally is.
CTA: Start Building Now
Result: 41% open rate, 2% conversion rate
Meta Ads
Brand: Noted Aromas
Purpose: Build brand awareness

Love Fragrance, but Not the Price Tag?
At Noted Aromas we design high quality fragrances that don't break the bank
We skipped the expensive marketing so we could focus on creating high quality fragrances and let our customers do the talking.
Shop Now
Brand: Bond Touch Wearables
Purpose: New product launch

Long Distance Love Got You Down?
Every tap says “I’m thinking of you.”
The new long-distance bracelet that lets you send gentle human-like touches to your loved ones, even when they're far from you. A simple tap sends a subtle vibration to your partner's bracelet to create a private moment of connection.
Explore Bond Touch
Brand: Purdys Chocolatier
Purpose: Valentine season launch
Cupid Can't Do All The Work
That's why there's Purdys Chocolates
Premium handcrafted chocolates, melting hearts
since 1907
Shop Canadian Made
Brand: Serious Tissues
Purpose: Build brand awareness
Serious About Saving the Planet?
Join the Serious Tissues revolution!
Help save the environment when you shop our super soft, plush tissues made with 100% recycled paper made right here in the UK.
Serious Tissues. Serious Impact
Shop Now
Articles (samples)
Why this Adaptogenic Elixir is Easily the Best Protein Powder for Weight Loss
Become a fat-melting machine with our new appetite suppressing protein shake

While many hype-fueled diets and fads have come and gone, there is still one consistent, reliable way for human beings to lose weight: eat less food.  Of course, that sounds a lot simpler than it actually is, since many of us are already grappling with a daily food addiction to highly processed and additive-filled foods. 
Why is it so easy to overeat sugary processed foods?
These foods do not contain sufficient nutrients to ever fully satiate the body. To make matters worse, even unprocessed foods (including raw fruits and vegetables) contain fewer vitamins and minerals than ever before, due to the soil depletion that has occurred over the last hundred years in North America. 
All of this translates to the consumption of fewer nutrients, leaving you feeling hungry. This, in turn, leads to excess eating.  At Ventree Life, we believe the solution to weight loss starts by providing the body with enough micro and macronutrients to stay fully satisfied, for longer periods of time. 
[Article continues…]
Beyond the Crypto Hype and the Quiet Rise of Blockchain Infrastructure Economy
How blockchain infrastructure is redefining finance, logistics, and digital identity around the world.

After years of speculation and noise, the conversation around blockchain is maturing. The crypto boom captured imaginations with promises of overnight riches, but the real story that has taken shape quietly in the background is an infrastructure revolution.
Global banks, asset managers, and logistics firms are deploying blockchain not solely for headlines but for their efficiency, security and resilience. A 2025 study notes that major banks have moved past pilots to implement blockchain networks such as Fnality’s Utility Settlement Coin and JPMorgan’s Liink, which speed up cross‑border settlements and cut operating costs.
These projects help financial institutions cut the costs and inefficiencies tied to legacy systems, mainly by reducing the time, intermediaries, and reconciliation errors involved in clearing and settlement.
Adoption is accelerating because transparency and auditability also simplify regulatory compliance with 70 percent of financial institutions saying blockchain improved their alignment with KYC/AML rules.
[Article continues…]
Securing the Decentralized Future: An Intersection of AI and Web3
AI can bring a fortified layer of security to the Web3 space but caution and vigilance for unintended pitfalls will need to be a critical considerations.
With the potential to transform business models across diverse sectors, Web3 technology changes the dynamics of internet use from being a space dominated by corporate-owned networks to one where control is in the hands of users.
Nonetheless, the evolution of Web3 technology is not without its challenges. As it stands, many Web3 services continue to struggle with issues related to centralization, raising concerns about censorship, data breaches, and security threats.
The concept of Web3 seeks to address these by creating a decentralized web where users are empowered with control over their data and online experiences.
Web3 is booming
One of the key indicators of the growing influence of Web3 is the surge in the number of active Web3 developers. From about 18,000 active developers in December 2021, the community has seen an influx of newcomers, with 60% starting their journey in 2021 and 20% being fresh joiners.
AI will play a critical role
This trend underscores the potential impact that advancing technologies like AI will have on the Web3 landscape. Artificial Intelligence (AI) and Machine Learning (ML) technologies are set to play pivotal roles in the ongoing development of Web3.
With Web3’s decentralized network providing more security, privacy, and control to users, AI and ML technologies can harness these advantages to automate tasks, analyze data, and curate personalized experiences. However where AI really shows its strengths is in the realm of security.
AI can play a crucial role in auditing smart contracts and enhancing security in the Web3 space. By leveraging machine learning algorithms and automation, AI can analyze smart contracts and identify potential vulnerabilities that could lead to hacks. This proactive approach can help prevent future incidents like the $4 billion stolen last year.
[Article continues…]
Let's work together!
Good copy sells and great copy sticks. Let’s make yours unforgettable.
Phoenix Olivia Kennedy
Phone: +1 604 910 7474
Email: phoenixoliviacopy@gmail.com
Made with